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Polygon collaborates with Salesforce on an NFT-based loyalty program.

Salesforce has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program.

This partnership marks another major company’s investment into customer engagement initiatives using Web3 technologies.

Salesforce is expanding its client services to include management of non-fungible token (NFT) loyalty programs.

Blockchain technologies have increasingly been used to boost engagement with customers and offer loyalty rewards.

Loyalty programs can be profitable for businesses, generating roughly 40% of a business’ revenue.


Credit : coindesk