Salesforce has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program.
This partnership marks another major company’s investment into customer engagement initiatives using Web3 technologies.
Salesforce is expanding its client services to include management of non-fungible token (NFT) loyalty programs.
Blockchain technologies have increasingly been used to boost engagement with customers and offer loyalty rewards.
Loyalty programs can be profitable for businesses, generating roughly 40% of a business’ revenue.
Credit : coindesk