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According to reports, Amazon is preparing to launch its NFT Marketplace.

Amazon is laying the groundwork to give its customers the ability to purchase NFTs tied to real-world assets that are delivered to their doorstep, according to three sources familiar with the matter.

The move is a significant upgrade from the e-commerce giant’s earlier steps in developing its NFT platform, and the company is planning to notify every Amazon Prime customer of its digital collectibles initiative once it goes live.

Amazon shoppers, for instance, would be able to purchase a fashion-oriented NFT tied to a pair of jeans and pay with a credit card, just as they would with any other Amazon purchase. The timing of the massive enterprise’s launch still appears to be in flux, although The Big Whale today reported a date of April 24. Amazon is considering sending out an email blast to every US-based Prime subscriber, either before or when the product goes live.

The back end blockchain technology isn’t clear, and representatives for Amazon working on the project have contacted layer-1 blockchains, blockchain gaming companies and other types of both emerging and established digital asset projects.

Amazon’s intention is to create some type of private blockchain, but it’s not clear whether that could come about via a fork of an existing protocol. It is also not definitive, to their knowledge as of publication, whether an Amazon token would be part of the deal, with one of them dubbing the setup as a “very walled garden.”


Credit : blockworks